Kenzaroo Co.

Kenzaroo Co. is a startup mother-daughter clothing brand. I was brought on at the beginning of this project and designed all their branding aspects. The name Kenzaroo came from the founder’s daughter’s nickname. The founder wanted to start a line of matching clothing and pajamas for a mother and daughter to wear together. With this in mind, I designed the logo and colors to attract both children and mothers. The logo is clean and simple but has enough of a “cute factor” that a mom and daughter can both love. I am continuing to design graphics for their future holiday lauches.